Campaign posters highlighting the psychological abuse by women in relationships. This is very much an unspoken area – society dictates it’s not ‘manly’ to admit you’re the victim in an abusive relationship.
Designed to be educational, something that informs men, gives them things to look out for. Some of them won’t even realise they’re in an abusive relationship – thinking it’s normal. Not your typical abuse ads. Not your typical ads at all. Not the sort of thing you’d expect to see in a men’s magazine, in a mens bathroom. The posters are designed to have an uncomfortable flow to them. Created with an element of unease to break through the advertising ‘noise’ and get the message through to those who need it.